You know that people looking for particular goods, services or information find your website by conducting a search through Google. But do you know how it works? Of course you don’t, unless your last name is Page or Brin. The methodology and mathematical formula that drives the company’s dominant position in search is secret. Really, really secret. Now, in a move akin to stealing Coke’s recipe, PPC Blog has diagramed how it thinks Google search works. It’s worth studying [http://ppcblog.com/how-google-works] to learn how your potential customers and readers might find you by rummaging around in electronic universe. Just remember that having a fully optimized website can’t deliver everything you need and desire. There’s also social media, a whole other galaxy to master.