Talking About Yourself Is Talking to Yourself

Fixating on establishing your “brand” can leave you kind of lonely. You’re at risk of neglecting what’s most important in building relationships with customers, clients, and readers: communicating how you can help them. If you talk about yourself too much you’ll soon just be talking to yourself. No one really cares, and won’t be listening for long. Instead, tell stories about how you can make your readers money … save them time … improve their lives. Before crafting your narrative you have to know why people buy. Notice number 16 on the list below culled from the book Rapid Response Advertising by Geoff Ayling – “to communicate better.” PubArts understands that in helping you (our customer) communicate better, what we really need to discover is what YOUR customer desires. We don’t want to prattle on about ourselves in this moment (and choke on the irony), but do point out that we can also help you (and yours) with numbers 1, 2, and 3, among other goals. And while we might be at a loss with number 11, we are quite practiced with rejuvenating communication materials and strategies. People buy: 1. To make more money 2. To save money 3. To attract praise 4. To increase enjoyment 5. To possess things of beauty 6. To avoid criticism 7. To make work easier 8. To speed up work 9. To keep up with others 10. To feel opulent 11. To look younger 12. To become more efficient 13. To buy friendship 14. To avoid effort 15. To escape or avoid pain 16. To communicate better 17. To be in style 18. To avoid trouble 19. To protect family 20. To express love
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