No news is good news. So naturally there's a lot of news about Donald Trump.
That's hardly noteworthy, for this hurricane of chutzpah has been adept at scoring headlines for decades. What's remarkable now is how strongly his campaign for the Presidency is resonating with the public, and what that says about the power of marketing.
His quest seemed, at least initially, to be merely a self-promotion scheme, more about refreshing his own brand, making it, rather than the country, "great again." And this dealmaker extraordinaire has, shrewdly, done it on the cheap -- hey, why bother with a super PAC when you’ve got eager media companies footing the bill.
Trump is a past master at this game. “One thing I’ve learned about the press is that they’re always hungry for a good story, and the more sensational the better,” Trump said in “The Art of the Deal,” the bestseller that first brought him to national attention. “The point is that if you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you.”
Trump takes pride in manipulating more than just the media. “I play to people’s fantasies," his book states. “People may not always think big themselves, but they can still get very excited by those who do... People want to believe that something is the biggest and the greatest and the most spectacular."
Spewing insults and making wild, unsupported assertions may demand immediate attention, but did Trump really start his campaign thinking he could govern this way, should he make it to the end? Perhaps he thinks he can simply disavow his incendiary statements later and repackage himself. Certainly social media has eroded the absolute power of corporate media and has allowed any of us to market our own truth. But it seems almost delusional to think that life operates like an advertising campaign where reality is whatever you say it is. After all, the democratization of media works both ways -- it's both freeing and confining; we can't escape our past deeds and words.
In the meantime, Trump has been able to market himself as toughness personified, the avatar of politically incorrect truths: No-More-Mr.-Nice-Guy Goes to Washington. His followers don't demand details about how exactly he would deliver on his promises.
If it's surprising how well this has played, it shouldn't be. Trumpism is a force because our political marketplace has been warped by years of extreme legislative obstructionism and cynical encouragement of conspiratorial irrationality (“birtherism" or science denial, anyone?) that have left much of the electorate bitter, marginalized, and looking for a strongman fixer who pretends to be as an angry as they are. The mistrusted insiders -- the GOP establishment of corporatists, legislators, pundits, moralizers, and donors -- can't control the populist fury they helped stoke in order to stymie the hated Democrats. And opportunists, smelling a good deal for themselves, will seek to reap the benefit.
It’s time to give Labor Day a rest. Let’s rename it—rebrand it, if you will.
Let’s call it Irony Day, or maybe Opposite Day — a holiday in honor of what it isn’t. Taking a day off to celebrate work… you gotta love that. Plus, hasn’t a day originally set aside to honor unions become an anachronism, even disingenuous?
Irony has a shelf life, so each year our reimagined festival could put a different subject to on its pedestal: the first Monday of next September, say, could celebrate war and we’d call it Peace Day. Then the following Sept. 1 could be devoted to gluttony, which we’d naturally dub Diet Day.
And Communications Day could celebrate our obsession with ever-new ways to connect through technology — not so much with each other than to our devices.
The possibilities are endless.
Face is about as common a word as you’ll come across, in any language. In English, that word belongs to a $100 billion corporation called Facebook. They registered it. So it’s theirs, at least as far as internet domains go.
They also own the letter “F.” Now they want to add the word “book” to their collection of intellectual property and patents.
Today is 11/11/11, a date that comes around every 100 years. When digits line up that way like little soldiers we snap to attention. All those ones seem auspicious, somehow. Did the Mayans have something to say about this (or is that next year's numbers game)? Surely this marks an occasion to launch some new venture or reflect on our lives. Or hold a sale.Read more
Social Media Week* unfurled at a dozen cities around the globe last week. I was fortunate to attend several events in Los Angeles and enjoyed the irony of finding pleasure and purpose in interacting with people in the flesh (real live human beings!) rather than via Tweets, blog comments, and Facebook messaging. Read more