The Passive Aggressive Press Release

“Real American Stories features uplifting tales about overcoming adversity and we believe Mr. Smith’s interview fit that criteria. However, as it appears that Mr. Smith does not want to be associated with a program that could serve as an inspiration to others, we are cutting his interview from the special and wish him the best with his fledgling acting career.”

— Fox News statement issued after entertainer LL Cool J (born James Todd Smith) complained that an interview he gave in 2008 for a show to be called Real American Stories would finally be aired – by political figure Sarah Palin, the show’s newly appointed host Says Hello has hereby joined the worldwide web. Yes, it’s April 1, and no, it’s not a joke. Not intentionally anyway.

Still, it’s always nice to have a hook to hang your news on. So here are some other reasons why today makes sense for the launch. For one thing, it’s the first day of the year (on the Julian calendar, but still…). And honoring the Last Supper, it’s Maundy Thursday, “maundy” being an old English term involving the washing of other people’s feet.

We’re all for hygiene, but that’s really not a service we can provide. So we’re going to stick to what we do best: professional writing and communications. And we’ll just go with the season as our reason for today’s debut — springtime, birth and rebirth, darkness yielding to light. A little over the top maybe, but memorable.

So here we go. Join us as we blog on topics that strike us as noteworthy from a writing, marketing, or communications perspective. You’ll be in good company. And feel free to tug on our electronic sleeve anytime if you need what we provide unlike anyone else: professional writing and communication services.

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